We believe that with the right method, everyone has the power to master a new language with ease
@Lingoku Team
Our Core Values
Users First
We aren't just selling software; we are helping users succeed. Your learning outcome is our sole metric of success. This isn't just a value, it's our business foundation—users will only stay with Lingoku if they are truly learning.
Science-Backed
Every feature we build is grounded in linguistic research. From Stephen Krashen's i+1 theory to Spaced Repetition Systems and context-aware AI explanations—we don't believe in "quick fix" myths; we believe in the scientific method.
Long-Term Companion
Language learning is a marathon, not a sprint. We don't chase short-term user growth; we aim to be a long-term companion for every learner. We continuously invest in R&D to ensure Lingoku remains your best learning partner.
Why We Believe in the i+1 Theory
Traditional language apps make a fundamental mistake: they assume you need to memorize as many words as possible. So they pile on vocabulary lists, forced examples, and endless quizzes.
But linguist Stephen Krashen's research shows that true acquisition happens at the moment of comprehension. When we understand a message, our brains naturally acquire the language within it.
This is the core of the i+1 theory:
Lingoku's mission is to find this "Optimal Learning Zone" for every learner. Our AI identifies which words in your content match your i+1 level, offering help exactly when you need it.
You don't need to change your browsing habits or do extra drills. Just keep reading what you enjoy. Learning will happen without you even realizing it.
Principles We Stand By
No False Promises
We don't say "Fluent in 30 days" because that's impossible. We say "In 3 months, you will feel visible progress."
Pride in Professionalism
Our team includes linguistics enthusiasts, AI researchers, and product designers. We treat language learning with the same professional rigor as a doctor treats a patient.
We Don't Blindly Follow Trends
We don't just copy other learning apps. Our decisions are driven by science and user feedback.
Dream Big, Stay Grounded
Our vision is to help enthusiasts worldwide learn new languages. But we take it one step at a time, ensuring every user gets the best possible experience.
Feedback is the Best Teacher
We read user feedback, suggestions, and even criticism every week. These insights guide our improvements.
Driven by User Success
We don't do it for 5-star ratings; we do it to truly help users learn. This is the starting point for everything we do.
Our Team Philosophy
Every member of Lingoku believes: everyone has the ability to master a new language. This belief brings us together.
Diverse Backgrounds
Our team comes from various backgrounds, but we all share one thing: we are heavy users of Lingoku ourselves.
Culture of Learning
We encourage every team member to learn new languages, new skills, and new knowledge.
User Empathy
We respect our competitors and insist on experiencing their products firsthand, solely to truly feel the pain points our users face.
Long-Term Thinking
We aren't swayed by short-term growth metrics; we work for the long-term success of our users.
Our Growth Story
Lingoku Founded
A small team with a big dream: helping global users learn languages scientifically.
Core Feature Upgrade
Support for real-time enhancement on major webpages, plus subtitles on YouTube, Bilibili, and Netflix.
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